Your website is a key part of your brand. It paints a picture of who you are and what you offer your customers, and it’s always open, even if your brick and mortar location is closed. But just as a clean, informative site can provide a major boost for your business, an outdated, clunky site can cost you leads.
Here’s how to know if it’s time for a website redesign:
- It’s been more than 3 years: Take a look at your website and verify that your brand story is on point and that your offerings and pricing are still valid. Trust me, I’ve learned this the hard way after having to honor an outdated pricing structure that was still listed on my website upon receiving a new client inquiry. Make sure you double check so you’re not devaluing yourself!
- It no longer functions well on mobile: More than half of users are checking out your site on a mobile device these days. If your site doesn’t display well when they arrive, you could be losing more than half of your leads!
- Your site keeps breaking: Components like plugins and themes can suddenly stop working due to technology updates. You may want to fix and patch as much as possible, but sometimes by the time you’ve finished paying for all of these small tweaks, you might have been better off overhauling the site and putting it on a more up-to-date platform.
- It looks visually dated: If you walk into someone’s house and they haven’t touched the wallpaper since the ’70s, the whole house feels visually unappealing. In a similar vein, visitors can tell when you have an older design or outdated functionality on your website. Don’t get stuck with the website equivalent of shag carpet.
- It no longer tells your story well: Your business changes from year to year. If your site isn’t updated accordingly, it can stop conveying your brand’s message effectively. If you aren’t connecting with your customers – you’re losing leads!
- Your competitors’ sites are miles ahead of yours: While I’m not much for playing the comparison game, there are instances where you need to be aware of what your competition is up to. If you’re one of four acupuncturists in your city and your competitors are presenting sleek sites, while you’re stuck with one that takes too long to load and has broken links, you’re doing yourself a major disservice. And, yup, you guessed it – you’re losing leads!
- Your site has dead links or tabs: Speaking of broken links, they’re a quick way to give your site a serious facelift. If you find there are too many or you’ve been patching them for too long, a website redesign might be necessary.
- It’s just plain outdated: If you haven’t updated anything, including the platform, since 2011, it should go without saying that it’s probably time for a website redesign!
- You’re overwhelming your audience with content: A few years back, the mantra was “content is king.” Now, we’re taking a different approach to web design. Yes, you want to provide visitors with information so that they can learn about you and feel inspired to make a purchase, but you also want to keep your site streamlined so you can guide your audience to the content they need most in a clean and logical way.
If it’s become clear that it’s time for a website redesign, here are some points to consider before you begin:
- The site needs to function well on mobile: Your site needs to be easy to read on any device, with an emphasis on mobile platforms.
- Keep search engines in mind: For SEO purposes, your pages should be SEO-friendly with individually targeted keywords or phrases.
- Secure an SSL certificate with your hosting company: Your site is marked as secure, safe, and receives priority browsing treatment from search engines if you have an SSL certificate.
- Make sure you are connecting with your brand story: Your website should draw a visitor in and help them to quickly understand who you are, what you offer and, most importantly, how you can help them solve an issue they’re having.
- Keep your content clean yet interesting: Keep in mind that attention spans are limited, so convey your message clearly to keep your audience captivated.
- Add calls to action: Don’t be afraid to ask for the sale! You should incorporate some type of call to action on virtually every page of your site.
Our production schedule is full for the remainder of 2018, but we’re currently booking new clients (for both new websites and website redesigns) starting in January, 2019! Contact us to save your spot today!