What Makes a Powerful Brand Story?

What Makes a Powerful Brand Story?

What Makes a Powerful Brand Story? Your brand story creates the foundation for your marketing. It represents your brand values and it creates the connection point between you and your audience. While your story will grow with you, the core passion you have for your...
How to Go About Choosing a Niche That Inspires Growth

How to Go About Choosing a Niche That Inspires Growth

Choosing a niche is typically met with resistance. Fear begins to arise around boxing yourself in, turning off someone who could actually use your services or offending potential clients who don’t resonate with your targeted marketing. It is a common...
Procrastination in Business And What To Do About It

Procrastination in Business And What To Do About It

Have you ever experienced resistance to sitting down and starting a big (or even sometimes small) project in your business? There it is. Staring you in the face. Deadline ticking away. Yet, you, a successful business owner have now made 10 phone calls you were putting...
How to Use Consistency in Your Marketing to Build a Client Following

How to Use Consistency in Your Marketing to Build a Client Following

The world moves quickly these days, and if you’re not utilizing consistent marketing to get in front of your audience, unfortunately they’ll forget you. Out of sight, out of mind applies even to high-quality brands! While it may seem easy to just pick right up where...
Are You An Entrepreneur? 7 Books To Boost Your Business

Are You An Entrepreneur? 7 Books To Boost Your Business

Beyond just serving as an enjoyable hobby, reading has helped me to improve the way I approach entrepreneurship. Learning about different techniques and perspectives from those who have tackled business ownership before me gives me valuable insight. I’ve used what...
Do You Think Like a Marketer? Here’s How to Tell!

Do You Think Like a Marketer? Here’s How to Tell!

To some people, marketing feels like a dirty word, often used as a metaphor for “overly pushy salesperson.” In reality, this shouldn’t be the case! When you think like a marketer, you’ve hit the perfect balance between clearly explaining the benefits of your product...