Are You An Entrepreneur? 7 Books To Boost Your Business

Are You An Entrepreneur? 7 Books To Boost Your Business

Beyond just serving as an enjoyable hobby, reading has helped me to improve the way I approach entrepreneurship. Learning about different techniques and perspectives from those who have tackled business ownership before me gives me valuable insight. I’ve used what...
Do You Think Like a Marketer? Here’s How to Tell!

Do You Think Like a Marketer? Here’s How to Tell!

To some people, marketing feels like a dirty word, often used as a metaphor for “overly pushy salesperson.” In reality, this shouldn’t be the case! When you think like a marketer, you’ve hit the perfect balance between clearly explaining the benefits of your product...
How to Build Your Business Using Your Website

How to Build Your Business Using Your Website

A decade ago, a bright-eyed entrepreneur felt confident that if he or she built a website, an equally eager customer base wasn’t far behind. It’s the whole Field of Dreams philosophy. Build it and they will come! While websites remain a crucial part of branding, today...
Is It Time For a Website Redesign? Here’s How to Know

Is It Time For a Website Redesign? Here’s How to Know

Your website is a key part of your brand. It paints a picture of who you are and what you offer your customers, and it’s always open, even if your brick and mortar location is closed. But just as a clean, informative site can provide a major boost for your...
9 Networking Tips for People Who Really Hate Networking

9 Networking Tips for People Who Really Hate Networking

It’s no secret that I’m not a huge fan of networking in the traditional sense. If you’ve read my previous blog posts, you know I’m a more introverted type, and throwing myself into a room full of strangers who are pushing their businesses louder than I am makes me...
Banish New Business Frustration with These Useful Steps

Banish New Business Frustration with These Useful Steps

Many new entrepreneurs have this expectation that when they unveil their brand’s offerings to the world, people will come running to make a purchase. If you’ve seen the movie Fields of Dreams then you know the phrase “if you build it, they...