Ethox Chemicals


About the Project

An American Chemical Company. Since its formation in 1968, Ethox Chemicals has served the industry with quality products and service. The concept of specialized service to each customer has proven successful over the years, and that is what Ethox strives to maintain.

Ethox was looking for a master site to promote their product line,, which we built a few years ago. We wanted to keep the branding consistent, but highlight the difference in the parent company versus the brand line. We accomplished this with two color variations and highlighting the various product data each site showcases.

Eventually both were performing so well, it made sense to bring them back into one website that highlights all of their products and that is where is today.

I’m a chemist, the head of R&D at a specialty chemical company. Our company lifeblood is regularly developing new products to renew our existing lines of over 500 products. We also work to find new markets or applications for our existing products to extend their lifetimes. The company had no marketing staff, so I was charged with building a marketing plan to help achieve these goals. What’s more, we had no website to build our marketing effort around.

One of our sales account managers knew Katie and knew that she did website design and development work. We hired her to help us get the website going. What a great idea that was! Katie helped us beginners design and set up our website from the ground up. She led us each step of the way, not only giving us guidance on what elements we needed in the site, but also listening to us to learn more about our company so that the website would reflect us and our corporate mission well. She developed great designs for our web pages and our technical bulletins, giving both a very professional look that we couldn’t have done ourselves. She led regular meetings throughout the website design and implementation process so we could see how things worked and choose between options for various features. We ended up with a great looking website that everyone here is proud of! We’ve continued to work with her to maintain the website going forward.

Not only was Katie very good with the website design and graphics, but she is quite knowledgeable about other aspects of running a good website. She helped us implement a number of tools to help our customers find us on the internet, make our site Google friendly, interface with our newsletters, and be secure. Katie is a pleasure to work with, and her rates are very reasonable. I can wholeheartedly recommend Katie to anyone needing help building and running a website.

Chip Palmer

Ethox Chemicals

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