Finding Men’s Peace

About the Project

Finding Men’s Peace is a men’s coaching practice in Charlotte, NC. Owner, Steve Strother, approached us to provide coaching as well as to create a website for this new business. Steve has a focus on helping men find a connection to joy, peace, and their inner strength through a deeper connection to their emotions and their own need for growth.

While many men’s coaching programs focus on strength and the warrior within, Steve has been called to take a softer approach and his branding needing to communicate that. We chose to use soft textures juxtaposed with bold, grounding colors. His imagery is introspective and portrays hope and freedom. His logo was created from a love and fascination of fish enveloped in a yin yang concept to show the balance of our masculine and feminine sides which are available to all of us at any time. 

“A friend of mine who is also an entrepreneur recommended that I contact Katie for help in building a concept I had into an actual business. This concept – life coaching for men – was something I had been thinking about doing for years but I had made almost no progress on it on my own during that time. I knew Katie was a good fit for me before the end of my initial one-hour consultation call. I signed up for business coaching and branding services with Katie and I am so glad I did. In less than four months I have taken that concept I have been thinking about for years to a fully launched and operational business complete with a professional website, a well defined and strategic business funnel with multiple equally well-defined product/service offerings, and a working strategy for building my email list in conjunction with a specific and targeted marketing strategy. In working with Katie, I accomplished in less than four months what had taken me years trying to do on my own and would have taken me more years to implement without her help! And oh wow, don’t even get me started on the professional AND personal breakthroughs I have had while working with her. Katie is a great business coach and talented branding expert! I highly recommend that any budding entrepreneur or existing business owner looking to up-level their business work with her!”
Steve Strother

Owner, Finding Men's Peace