About the Project
Finding Men’s Peace is a men’s coaching practice in Charlotte, NC. Owner, Steve Strother, approached us to provide coaching as well as to create a website for this new business. Steve has a focus on helping men find a connection to joy, peace, and their inner strength through a deeper connection to their emotions and their own need for growth.
While many men’s coaching programs focus on strength and the warrior within, Steve has been called to take a softer approach and his branding needing to communicate that. We chose to use soft textures juxtaposed with bold, grounding colors. His imagery is introspective and portrays hope and freedom. His logo was created from a love and fascination of fish enveloped in a yin yang concept to show the balance of our masculine and feminine sides which are available to all of us at any time.